All posts filed under: Content

Finance, Science + My Secret Math Life

Even after nine years proofreading and copyediting at BusinessWeek, money still scares me—but writing about it doesn’t. And I’m no rocket scientist, but I know a couple of them and I love writing about science and editing research.

Cross-Platform Promo + Event: Back-to-School

To create any social media buzz, the language had to be engaging—fun to say and ripe with innuendo—totally begging for repetition. By personifying the products as “Study Buddies” and playing with the innuendo of “Hooking-Up,” I made the campaign copy flirtatious and kept it tethered to workplace/studying conventions. Plus, college radio could talk about heading down to the Hook-Up Truck!