All posts filed under: Branding

Spin: Is there a doctor in the house?

It wasn’t easy, but in this piece I believe I was actually able to make it seem pretty cool that your pricey Ping-Pong Conference Table is probably chipping. And it’s all written in true brand voice. Score!

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826NYC + The Brooklyn Superhero Supply Co.

Inventing Superhero products by the dozen, naming them, writing product descriptions, and spray mounting labels onto empty cardboard boxes and paint cans—stocking the Superhero Supply store until the wee hours definitely proved writing’s power to invent a new world.

Brand to the Bone: Small Print Matters

By sustaining a beloved brand voice through bureaucratic text, a brand can establish a consistent sense of character—which, in turn, can further consumer trust. And the ultimate bonus to so much trust? Forgiveness. A trusted brand voice can more safely deliver the inevitable not-so-great news.

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The Story Is In The Juju

There’s a whole lot of story behind the founding of Juju Supply Co., so it was a challenge to boil down to a mission statement and quick copy sound bytes to beckon a new breed of jewelry shopper. I’m truly honored to have been a part of it!

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Let’s Talk Shop: B2B Marketing

Initially geared its collateral toward the office fashionista with messaging about extending your style all the way to your desk, so when the focus shifted toward B2B accounts, I began writing materials that spoke directly to CEOs and HR reps interested in boosting morale and productivity by creating a workplace that made work feel good.