All posts filed under: B2B

Spin: Is there a doctor in the house?

It wasn’t easy, but in this piece I believe I was actually able to make it seem pretty cool that your pricey Ping-Pong Conference Table is probably chipping. And it’s all written in true brand voice. Score!

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Finance, Science + My Secret Math Life

Even after nine years proofreading and copyediting at BusinessWeek, money still scares me—but writing about it doesn’t. And I’m no rocket scientist, but I know a couple of them and I love writing about science and editing research.

Let’s Talk Shop: B2B Marketing

Initially geared its collateral toward the office fashionista with messaging about extending your style all the way to your desk, so when the focus shifted toward B2B accounts, I began writing materials that spoke directly to CEOs and HR reps interested in boosting morale and productivity by creating a workplace that made work feel good.