Workmates of the Year: A Campaign Riff-o-Rama

Leave a comment
Branding, Content, Copywriting, Email Newsletters, Humor, Seasonal, Social Media

We were already running a traditional year-end category round-up of Best Poppin Products, when it was time to cook up another. 

This one was to be based on our hottest sellers. Which among Poppin’s charmingly personified products were bringing consumers the greatest pleasure? Who were the favorite workmates?

Workmates of the Year were featured on the web and across social media and email streams. Indeed, I love a campaign that keeps you riffing.

USEDMBFSamplePoppinWorkmatesIntro

USEDMBFPoppinSampleWorkmates-Header-5USEMBFPoppinSampleWorkmates-Header-3PERSONIFICATION WORKMATESUSEDMBFPoppinWorkmates-Header-8USEDMBFPoppinSampleWorkmates-Header-1

USEDMBFPoppinSampleWorkmates-Header-2

USEDWORKMATESINTROFdLXtPH3fOEUrYWtPY1suchmANCH29rPyU9007ed1eA4PqEbbCjI6_WlmEa0

 

USEDfilcabmrbigstuffpoppinsample

USEDlettertrayspoppinsample

USEDideagoldminepoppinsampleSOCIAL.USEDtheconfidantepoppinsampleUSEDtheinandoutpoppinsampleUSEDaFXhlVBhcln1rblWr3IUpCuU5Al-whdbhxeUllgp8-pWqM4Ah75dKxdanrvFUSED08zpBwVunNMaJtQEKnh_7-UZkvYnIkn6THsxHKaipwYJYrdjZQh6EFkoJcBs

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s