My essay on the use of text and image in memoir was published by the Los Angeles Review of Books! Writing Afterimage: Show Versus Tell and the Multimedia Narrative https://lareviewofbooks.org/article/writing-afterimage-show-versus-tell-and-the-multimedia-narrative
Inventing Superhero products by the dozen, naming them, writing product descriptions, and spray mounting labels onto empty cardboard boxes and paint cans—stocking the Superhero Supply store until the wee hours definitely proved writing’s power to invent a new world.
It’s just like mom always told you: If you really want to meet people, you’ve got to put yourself out there. These Product Personal Ads went out every day of the week—riding shotgun on Poppin’s shipping boxes and cavorting across the internet to work the social media scene.
By sustaining a beloved brand voice through bureaucratic text, a brand can establish a consistent sense of character—which, in turn, can further consumer trust. And the ultimate bonus to so much trust? Forgiveness. A trusted brand voice can more safely deliver the inevitable not-so-great news.
A woman, a dog, the open road, and the things we carry to the middle of nowhere.
Skewing collateral toward a specific segment doesn’t mean that your brand’s character has suddenly gone spineless and pandering, like a teenage social chameleon. With a grip on the brand and its spectrum of positioning possibilities, you can work vocabulary to suit the targeted segment while staying true to brand identity.
Anywears may not be the best-looking shoe in town, but at the end of the day, there’s only one place your feet want to be. Website reskinning including new and classic styles.
If you thought all stethoscopes were created equal, think again…